Cadence Cash Website Redesign
Led a complete redesign of a fintech startup's website to help empower small business owners and their journey to financial success.
Project Overview
As the lead product manager and designer, I spearheaded a complete overhaul of Cadence Cash's digital presence. The project focused on creating a more intuitive and engaging experience for small business owners seeking financial solutions.
The Challenge
The existing website failed to effectively communicate Cadence Cash's value proposition and services. Users struggled to understand how the platform could help their businesses, leading to low conversion rates and high bounce rates.
The Solution
I led a user-centered redesign process that included comprehensive user research, competitive analysis, and iterative design sprints. The new design focused on clear value propositions, intuitive navigation, and compelling case studies.
The Outcome
The redesigned website resulted in a 45% increase in conversion rates and a 30% reduction in bounce rates within the first month of launch. User feedback indicated significantly improved understanding of the platform's value proposition.